Stop tracking me, Google: Austrian citizen files GDPR legal complaint over Android Advertising ID • The Register

The Norwegian Consumer Council's investigation is called Out of control. 

This report claimed it could demonstrate "how every time we use our phones, a large number of shadowy entities that are virtually unknown to consumers are receiving personal data about our interests, habits, and behaviour." 

https://www.theregister.co.uk/2020/05/13/google_android_gdpr_complaint/